• Website: This is your most important digital channel and the place
where your online clients will learn the most about you. Easy to understand
content needs to be updated regularly with the whole site mobile optimised
too, meaning it can be viewed on any device. This is increasingly important
Digital marketing trends with figures published by the International Telecommunications Union
(ITU) showing that globally 1.2 billion people access the web via mobile
• Video: A video on your website gives your firm a personality and allows
you to get across information that isn’t always easy with text alone. It also
keeps people on your homepage for longer which means your clients are
more likely to get in touch and become a paying client and so it becomes a digital marketing trend today. Showing how
professional you are in your videos will also reflect how professional you
are in the services you offer.
• Search Engines: Following the previous steps will help your website
appear above your competitors in the results of search engines like Google,
when a potential client is searching for a service you offer. You can increase
this further by looking at pay-per click (PPC) campaigns to refine exactly
where you appear when certain search keywords are used. A full service
digital agency can assist you in creating a PPC campaign so you’re able to
generate good leads and analyse how well the campaign is working.
• Social Media:
Social media marketing inwoklves Facebook, Twitter, Google+ and LinkedIn are where peer
recommendation come into play. Being on social media allows current
clients to talk about how great your service independently. It also gives you
a chance to add links to your blog and your website, while also interacting
with potential new clients.
• Blogging: As explained earlier, writing a regular blog helps keep your
website higher up in search engine results. But as experts in law, writing
short articles on legal matters, offering basic advice, or opinions on recent
sector changes show that if the reader ever needs a lawyer you’re the one to
contact. It also gives you another chance to point your social media
channels to your website.
• Email: Offering an email newsletter is a great way of keeping in touch
with previous clients for repeat business. According to the Direct Marketing
Association email marketing ROI was £21.48 for every £1 spent in 2012,
proving it’s a fantastic investment.
Using digital channels does not mean you have to stop the traditional
methods used to interact with new and current clients. But as more and
more people look for services online, the importance of not accessing the
market via digital channels become clear. If you are not using the channels
your clients are to find the services they want, then you will be left behind.
Emerging trends in Marketing.
*programmatic advertising (https://www.youtube.com/watch?v=Q6QA5qXLzaM)
*mobile marketing (https://www.youtube.com/watch?v=l_Ei7CxXwuo)
*in-store marketing (https://www.youtube.com/watch?v=Ymvz9SXQNCk)