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25 most important tings to make your blog more effective

Creating a blog is a painstaking effort. What if it doesn’t reach the audience, it’s really painful. Here are some tips to ensure your blog reach the audience easily.

  1. blog, social meida.,Use Social Media– Facebook works great to get that initial readership among your friends, and a few of their friends when they share your posts. Posting a link to all your posts on FB is generally a good idea. Do not use FB Notes to fetch entire blog posts on FB, if you want to have more readership for your site. If however, you just want people to read, notes makes it easier for people to read content then and there. Also create a Facebook Page/Group for your blog, where you can discuss your posts, and other related things. It’ll serve as a good place for announcements, feedback, and surveys. Google Search/Twitter work best to get new users you have no prior connections with. Some of the points below are required for SEO, that’ll bring your blog up on search results. Use popular hashtags like #amwriting and tweet links to your posts as you write them over twitter. You can rewet the same link over different times during a day, but don’t overdo it, and spam people. 3-5 a day shouldn’t be a problem, as long as you’re using twitter for other relevant/interesting conversations during the day.
  2. link with blogLink to other blogs in your posts– No one’s ever invited me because of a link, but yes links do help. It’s mostly, I link you – You link me, approach with bloggers though. But don’t link to everything. Provide links to blogs you genuinely like. They might take some time to link you back, but it’s okay. People who visit your site would know you have good taste, and you’ll gain credibility. And nothing sparks friendship faster than, I hopped over from XYZ’s blog, as he had a link to you. Good returning linking’s also help in SEO.
  3. Comment on other blogs
    comment on other blogs
    comment on other blogs

    – Like it or not, blogging is too much extent – you scratch my back, and I’ll scratch yours. When you’re starting, to have readership, you’ll have to read more. And everyone likes to know that someone out there is listening when they are voicing their opinions. It’s nice and courteous to put a comment on what you read. I believe that a writer has earned at least as much. A friend also told me, that there’s something nice about every piece of writing that you can point to and say that you liked it, and make a connection with the writer. If you don’t like anything at all, then maybe you can write a polite, critical comment on why you didn’t like it. Now, not all people take criticism well, but I’ve met a few very good friends who were genuinely looking for good criticism in an attempt to get better. They might want to have you as a critique partner for all you know.

  4. Post frequently– This should be the first and absolutely necessary rule. It helps for SEO, to build relationships, and becomes a habit of people to look out for your next post, as you get better.
  5. Include blog information on your business card– If it is a business blog, sure. Otherwise, don’t go printing cards yet. But yes, putting a link on mail signatures, social profiles, etc helps. I get a decent traction of visitors from Quora, just because I’ve put a link on my profile.
  6. Interlink all your websites and blogs– Yes to everything the post said.
  7. Guest blog– Yes it helps, but it comes much later in the cycle. Once you’ve made friends with fellow bloggers, you’ll develop a community of sorts. You can then guest blog at each other’s blogs to get introduced to some new readership. They’ll also help you promote your contests/achievements.
  8. Participate in online forums– Just as I said, that Quora gives me traction, though that is not the reason I’m active on Quora. I’ve never had, nor have any intentions of making money out of blogs, so I’m happy with the community I’ve built up over the years. More are welcome to join but are not a necessity.
  9. Join communities– I’m personally not a fan of sharing me – share your communities. It feels superficial, and starts feeling like a job over time and kills the love of writing/blogging. They do work though; they’ll get you visitors, but often not the kind you’ll want a good writer-reader relationship with. Like I said, depends on what your motives are. You can join communities where people write on shared prompts/contests on sites like Poetry Jam, Poets & Writers, etc. If it’s tech./business blogging for money though, the communities such as the ones mentioned in the article might do you good.
  10. Submit to article directories– I’ve never tried Ezine and About, so can’t comment. By the looks of it, there seems no harm in trying. But if you’re short on time, I won’t keep this much up on the list.
  11. Business directories– Again depend on what kind of a blog you’re running. If it’s a business blog, yes.
  12. Classifieds– I’ve never personally used, nor known any blogger who has. Full blown websites do, who have a team of content writers, never known personal bloggers using classifieds. So can’t comment.
  13. Invite your contacts– The best kind of publicity for anything out there is word of mouth, and no one does it better than close friends and family. But again if it’s a business/tech. blog and they don’t work in the same field don’t expect anything more than the initial burst of good job/great going on the first couple of posts. That does boost self-confidence at the start but is not lasting.
  14. Stay in touch with your readers– If you have a team of writers and are going to roll out multiple posts in a day, a weekly digest of popular posts makes a lot of sense. Otherwise, a big subscribe via email box should suffice. You can get that from Feedburner/Feed My Inbox for free and is easy to set up. Do try and personally reply to all the comments and feedback that you can get.
  15. Forums– With all the points listed here, I think you’re going to be overwhelmed as it is. To me, blogging is supposed to be something you should want to do, and not have to do. If you treat it as a job you don’t particularly like, it’ll show on your posts. So if I were you, I’d not attempt the forums. I’ve noticed people on most forums are extremely passionate about some things, and often turn abusive quite easily. Finding a forum in your field of the area, and building a reputation there would just involve too much of an effort.
  16. Social bookmarking sites– Hackernews for tech articles, and Stumbleupon and reddit for everything, wok like a charm. Reddit almost always delivers in terms of page views. Like everything else, there’s a but. Reddit users tend to have a particular brand of humour, and are very opinionated. If they don’t like something, they won’t hesitate to bash it in public and even throw cursed. It can turn ugly and demoralising. If you can take some heat, it’s the best way to catch eyeballs.
  17. Portfolio sites– If you want to post your designs/code, go for it. Otherwise, you can skip.
  18. Tutorial sites– How To, and DOs/DONTs sure get more readers. Careful, what you write though. Nothing hurts credibility more than someone pointing out that you is wrong. (As might happen to this answer 🙂 It’s always good though, to post what you did wrong when you did wrong, and what you learned from it. It makes a human connection, and people often relate to it. This falls into what type of content is easier to promote, than actual promotion methodologies. I’d suggest that don’t let salability guide your writing. Write with conviction and belief, the rest shall follow.
  19. Youtube video– This falls more into the category of promoting a product, than a blog. No need to do this for a blog. Too huge an investment, with little results. If it’s you giving a lecture or reading out a story, post it. Don’t go creating a video saying how cool is your blog.
  20. Link exchange with fellow bloggers– I covered this in Point no 2.
  21. Free ebooks– I’ll go one step ahead and say downloadable pdfs. Even if it isn’t an e-book, but just a pdf of a single post that you think is going to be really useful. Just like, “25 things every blogger must do to promote their blogs.” You can create a well formatted pdf of the post, with your branding and contact details, and put it up for free download. People might want to keep this for reference or share with friends. They’ll thank you for the good dead too. You’ll get good promotion, and good karma. A rare combination.
  22. Press releases– If you can manage to pull it off, great. I’ll suggest don’t try too hard for it though. Press coverage for an article will get you accolades, and a burst of viewership, but it would be just a burst, and die out like a flash. It’s good thing to post on the blog, and brag about, but not a sustainable source in terms of promotional benefits.
  23. Free downloads such as themes– Same as point 21.
  24. Interactive blog– Never tried Polls. Quizzes are just okay. Contests are great. I’ve had great success with contests. You can invite some bloggers you keep in high regard to judge. It’ll allow you to strengthen the ties with them, as well as impartially run a contest. Invest in some real-value prizes like Amazon Gift Cards, and promote the shit out of them on social media. Especially twitter.
  25. Hire someone– Now wouldn’t that be great! Erm.. No. Unless, you’re running the blog just to make money out of it. If you feel overwhelmed with promotion, don’t. Just concentrate on writing well, and reading just the blogs you like. You’ll get noticed by your participation/comments, google would bring up your pages, and the process would start on its own. It’ll be slower growth, but hopefully you’ll enjoy the journey

The SEO Guide

Technical Aspects of SEO
Crawl ability : – Ranking in the search engines requires a website with takes cares everything on your WordPress site.
Page speed :- It is important to load the website faster, because people don’t want to wait. Less than 3 sec is good.
Mobile friendly: -More than 50% of internet users are using a mobile device.
Analytics: – Use google analytics, 90% of the online population is in google.
Robots management : – Robots.txt file to tell Bots which pages or sections of sites they can access. You should block access to pages which don’t have content, like the shopping cart page, to prevent search engines from indexing them
Redirections :- Redirect customers from one page to another page.

Page Title
Attractive and informative Title to attract customers.it should be relevant to the topic.
Keyword
Keywords are the words and phrases that Internet users type into search box of a search engine. Find appropriate keyword, use this keyword several time in content.
*keyword planner
*google search

Content
Optimise content elements with keywords, make it attractive and understandable.
Title tags
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
Off page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEOwith link building but it is not only that.

Backlink
Anchor text and Follow tag
DA &PA
Social media engagement

Backlink
A backlink is an incoming hyperlink from one web page to another website.When a webpage links to any other page, it’s called
a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

Anchor text and Follow tag
Anchor Text is the visible, clickable text in a hyperlink.Those clickable links you see in articles, blogs, websites and so on – those hyperlinked texts are called as anchor texts. Using anchor texts is a great way to build links for your website and also improving your search result in google.
DA &PA
Domain authority is a measure of the power of domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages
Social media engagement
Social media is regarded as one of the most important marketing tools because of its direct correlation with word-of-mouth marketing.A Nielsen study shows that 92% of consumers believe recommendations from friends and family over all forms of advertising. Social media help to create large number of traffic to our site

search engine optimization tips

Technical aspects of SEO

  • Crawl ability : – Ranking in the search engines requires a website with takes careeverything on your WordPress site.
  • Page speed :- It is important to load the website faster , because people don’t want to wait. Less than 3 sec is good.
  • Mobile friendly :-More than 50% of internet users are using mobile devise.
  • Analytics :- Use google analytics , 90% of online population is in google.
  • Robots management :- Robots.txt file to tell Bots which pages or sections of sites they can access. You should block access to pages which don’t have content, like theshopping cart page, to prevent search engines from indexing them
  • Redirections :- Redirect customers from one page to another page.
    search engine optimization
    SEO tips,
    on page seo tips
    key pounds of on page seo

    Page Title

    Attractive and informative Title to attract customers.it should be relevant to the topic.

    Keyword

    Keywords are the words and phrases that Internet users type into search box of a search engine. Find appropriate keyword, use this keyword several time in content.

    *keyword planer

    *google search

     

    Content

    Optimize content elements with keywords, make it attractive and understandable.

    Title tags

    A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

     

    Meta tags

    Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tagsfrom blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

    off page seo steps
    steps in off page seo

    Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEOwith link building but it is not only that.

     

    • Backlink
    • Anchor text and Follow tag
    • DA &PA
    • Social media engagement

     

    Backlink

    Backlink is an incoming hyperlink from one web page to another website.When a webpage links to any other page, it’s called

    backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

     

    Anchor text and Follow tag

    Anchor Text is the visible, clickable text in a hyperlink.Those clickable links you see in articles, blogs, websites and so on – those hyperlinked texts are called as anchor texts. Using anchor texts is a great way to build links for your website and also improving your search result in google.

              DA &PA

    Domain authority is a measure of the power of domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.

    Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages

    Social media engagement

    Social media is regarded as one of the most important marketing tools because of its direct correlation with word-of-mouth marketing.A Nielsen study shows that 92% of consumers believe recommendations from friends and family over all forms of advertising. Social media help to create large number of traffic to our site

Personalisation marketing

Imagine your book-loving friend’s birthday is approaching, and you’re going shopping for his or her present. Skipping the local bookstore, you sit down at your computer, open your web browser, and head straight to Amazon.com. While browsing for your friend’s present, you’re naturally treated to a few more recommendations from Amazon.Odd, you think as you glance at their suggestions; usually they do a much better job suggesting things you like. Then you notice that significat other signed in last, and that account is active. With a quick logout and re-login, you sign into your account — and to new recommendations that are far more suited to your tastes. (And now, you have some idea of what to buy your SO for his or her birthday.)

What is Personalisation marketing.BIXABlog_PersonalizedMarketing

Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers (See also Targeted Marketing). That said, it is most often an automated process, using computer software to craft the individual messages, and building customer-centric recommendation engines instead of company-centric selling engines.

In addition to customized promotions, personalized marketing can also be applied to the products themselves by using a configuration system which allows customers to choose individual specifications for the products they’re interested in. By offering consumers products they already want, businesses are far more likely to convert online visits to sales.

For what kind of customers personalised marketing effective? 

In contrast to mass marketing, sending messages to large groups of customers—or even targeted marketing, which focuses on a particular consumer segment—personalized marketing delivers to an audience of one. So, theoretically it should be effective with every customer. In practice, however, the ability to personalise depends on the information that’s available about the customer; therefore, personalised marketing is most effective with consumers who are most comfortable with sharing information.The good news is that more people are willing to exchange a modicum of privacy for a personalised experience. Compared to the total population, younger people—who have grown up with technology—are more comfortable with sharing information than older customers.

Coca Cola “share a coke” campaign.Share-a-Coke-2

Coca-Cola’s “Share a Coke” campaign was pure marketing genius. Coke banked on the idea that people find personalization downright irresistible. After fighting a shaky start, through integrated marketing techniques, the Coke brand successfully infiltrated social media, retail spaces, and outdoor marketing with its personalized paraphernalia. The “Share a Coke” campaign featured personalized Coke bottles and cans with the top 250 most popular teen and millennial names in the U.S. The personalization went beyond names and included popular jargon used by the millennial demographic, including “Bestie” and “Wingman.” This type of campaign was first introduced in Australia in 2011, and the campaign saw massive success with a 7% increase in Coke consumption. With the success of the campaign down undah, U.S. Coke finally decided to give the campaign a try in the states for the first time in June, 2014. The campaign is currently being phased out, but there are whispers of plans to rerun the campaign every summer. In the past several years, Coke (and all other soda manufacturers) has seen declining sales due to the increased popularity of bottled water and low-calorie sports drinks. However, with the introduction of the “Share a Coke” campaign, Coca-Cola was able to break the downward trend. Thanks to the campaign, the company saw a 2.5% increase in total sales and soft-drink volume went up by 0.4%. The numbers show that people love to see their names on branded products. The campaign also created a gift-giving dynamic which further encouraged the collectability of Coke products. People would scour retail locations and even resort to eBay in the hopes of finding their name or a friend’s name on a Coke bottle. The Coca-Cola bottle is one of the most iconic designs in the world, and there is a real wonder for people to see their names on an iconic image. Social media played a huge role in the success of the campaign. When people were successful in finding their name on a bottle, they were encouraged to share their find on social media using the hashtag #ShareaCoke. This sharing behavior acted as an organic means of spreading brand awareness throughout social media platforms. Friends would see each other finding their names, enjoying a Coke product, and they would be inclined to interact with the brand, and so on. The campaign went beyond customized bottles. Coke created interactive billboards and websites as well as traveling kiosks where people could get more unique named Coke products. The integrated marketing technique using several avenues created a Jackson-Pollock effect that (successfully) splattered the campaign on every available surface. The integrated marketing created a cohesive message that was available on every communication channel. The main lesson to be learned from the success of Coke’s “Share a Coke” campaign: people love personalized products when it is unexpected. For Coke to print bottles with someone’s name on it makes that person feel special and appreciated. Of course consumers will take the extra step to seek out the product featuring their name, and while they are at it, they will buy bottles for their friends, and why not post pictures to Instagram as well? The campaign created an organic domino effect that helped the campaign gain traction and noticeably increase sales for Coke. Coke plans to take on more adventurous marketing campaigns. There are plans for a campaign featuring an auto-generated design printed on bottles. Read more about this campaign in our blog.

Digital World trends

 TV

 Social media

 Website

 Blog

 Forum

 E mail

• Website: This is your most important digital channel and the place

where your online clients will learn the most about you. Easy to understand

content needs to be updated regularly with the whole site mobile optimised

too, meaning it can be viewed on any device. This is increasingly important

Digital marketing trends with figures published by the International Telecommunications Union

(ITU) showing that globally 1.2 billion people access the web via mobile

broadband.

• Video: A video on your website gives your firm a personality and allows

you to get across information that isn’t always easy with text alone. It also

keeps people on your homepage for longer which means your clients are

more likely to get in touch and become a paying client and so it becomes a digital marketing trend today. Showing how

professional you are in your videos will also reflect how professional you

are in the services you offer.

• Search Engines: Following the previous steps will help your website

appear above your competitors in the results of search engines like Google,

when a potential client is searching for a service you offer. You can increase

this further by looking at pay-per click (PPC) campaigns to refine exactly

where you appear when certain search keywords are used. A full service

digital agency can assist you in creating a PPC campaign so you’re able to

generate good leads and analyse how well the campaign is working.

• Social Media: download

Social media marketing inwoklves Facebook, Twitter, Google+ and LinkedIn are where peer

recommendation come into play. Being on social media allows current

clients to talk about how great your service independently. It also gives you

a chance to add links to your blog and your website, while also interacting

with potential new clients.

• Blogging: As explained earlier, writing a regular blog helps keep your

website higher up in search engine results. But as experts in law, writing

short articles on legal matters, offering basic advice, or opinions on recent

sector changes show that if the reader ever needs a lawyer you’re the one to

contact. It also gives you another chance to point your social media

channels to your website.

• Email: Offering an email newsletter is a great way of keeping in touch

with previous clients for repeat business. According to the Direct Marketing

Association email marketing ROI was £21.48 for every £1 spent in 2012,

proving it’s a fantastic investment.

Using digital channels does not mean you have to stop the traditional

methods used to interact with new and current clients. But as more and

more people look for services online, the importance of not accessing the

market via digital channels become clear. If you are not using the channels

your clients are to find the services they want, then you will be left behind.

 

Emerging trends in Marketing.

*You tube

*Video marketing

*programmatic advertising (https://www.youtube.com/watch?v=Q6QA5qXLzaM)

*mobile marketing (https://www.youtube.com/watch?v=l_Ei7CxXwuo)

*in-store marketing (https://www.youtube.com/watch?v=Ymvz9SXQNCk)

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